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World Water Day Highlights Need for Sustainable Freshwater Supply

FOR IMMEDIATE RELEASE:                                                                         
March 22, 2012                                                                                           

Los Angeles, CA—Today is International World Water Day and the Southern California Water Committee (SCWC) is joining organizations from around the world to help raise awareness of the need for sustainable freshwater supplies. This year’s theme is food security, which highlights how critical water is for food production across the globe.

 “Water is the most essential aspect of life. In many ways, it’s what separates successful economies from struggling and failing economies because water is so critical to our basic needs—food production, nourishment and jobs. This is why California’s public water agencies are continually looking for ways to improve water-use efficiency and secure reliable water for people, businesses and farms,” said Rich Atwater, Executive Director of the Southern California Water Committee. “Southern California leads the nation in using recycled water for food production and irrigation needs.”

California farms produce more than 400 food commodities and the state produces nearly half of U.S. grown fruits, nuts and vegetables. California farmers have developed innovative ways to use water as efficiently as possible, but in order to sustain this economic engine and major food source we must have reliable water supply deliveries. Water supply reliability has been an ongoing issue in California due to delivery cutbacks and uncertainty surrounding the Sacramento-San Joaquin Delta (Delta), the pathway of water for 25 million Californians, businesses and millions of acres of farmland.

 “While California is in many respects far beyond the water supply challenges of struggling nations, water in Southern California should not be taken for granted. Water planners and leaders of the past took great steps to ensure that Southern California had water to sustain life and a bustling economy in the 20th century, but it’s time now to look 50 years ahead and plan for continued reliability. Our organization is helping advance water reliability by identifying new ways to optimize local water supply sources and advocating for infrastructure investments that will ensure our imported supplies are available for the next 50 years,” said Charles Wilson, Chairman of the Southern California Water Committee.

 SCWC educates and advocates on a broad range of water issues, including water quality, conservation, expanded local water supplies such as stormwater capture and the risks and solutions associated with Southern California’s imported water supplies. To address Delta reliability issues, SCWC is supporting the Bay Delta Conservation Plan, a comprehensive plan that will ensure reliable water supplies through infrastructure improvements while restoring critical Delta habitat. To learn more about the Bay Delta Conservation Plan, please visit www.socalwater.org/delta-dsirupted.

For more information on SCWC’s programs and efforts, please visit www.socalwater.org.

Established in 1984, the Southern California Water Committee is a nonprofit, nonpartisan, public education partnership dedicated to informing Southern Californians about our water needs and our state’s water resources. Spanning Los Angeles, Orange, San Diego, San Bernardino, Imperial, Riverside, Ventura and Kern Counties, the SCWC’s members include representatives from business, government, agriculture, water agencies, labor and the general public. Visit us at www.socalwater.org and find us on Facebook.


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